Handmade accessories with a story
Uniquely designed, hand embroidered and beaded accessories.
Get to know the story behind each design, rooted in cultural values and heritage, so you can choose a piece that truly represents you.
Ethically responsible, female owned and made in Manchester, UK.
Collections
Our favourite
Smiley Face bracelet

The Goodly story
I'm Shaimaa, the face (and hands) behind Goodly. I love exploring new places and collecting pieces that remind me of these visits, I also love hand-embroidery and beadwork. So I thought, why not use my skills to recreate these beautiful pieces and let each tell its own story?
I just needed a nudge to bring it all together, which is how Goodly was born.
Get to know our Goodly blog
View all-
Upcycling: The Joy of Giving New Life to Old Th...
I saw this plain cashmere scarf in a charity shop and loved how it felt, but I thought it’s too plain for me. I could imagine it much more interesting...
Upcycling: The Joy of Giving New Life to Old Th...
I saw this plain cashmere scarf in a charity shop and loved how it felt, but I thought it’s too plain for me. I could imagine it much more interesting...
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Why Slow Fashion Matters: The Beauty of Intenti...
In a world of next-day delivery and endless trend cycles, fashion has never moved faster. We’re surrounded by more, yet feel connected to less. And humans are wired for connection, so...
Why Slow Fashion Matters: The Beauty of Intenti...
In a world of next-day delivery and endless trend cycles, fashion has never moved faster. We’re surrounded by more, yet feel connected to less. And humans are wired for connection, so...
Meet the new collection!
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Tree of life pouch
Regular price £20.00 GBPRegular priceSale price £20.00 GBP -
Watermelon pouch
Regular price £17.00 GBPRegular priceSale price £17.00 GBP -
Najma pouch
Regular price £23.00 GBPRegular priceSale price £23.00 GBP -
Evil eye pouch
Regular price £13.00 GBPRegular priceSale price £13.00 GBP