Handmade accessories with a story
Uniquely designed, hand embroidered and beaded accessories.
Get to know the story behind each design, rooted in cultural values and heritage, so you can choose a piece that truly represents you.
Ethically responsible, female owned and made in Manchester, UK.
Collections
-
Pin badges
Show off your creative expression with small cross stitch designs. Ethically made...

The Goodly story
I'm Shaimaa, the face (and hands) behind Goodly. I love exploring new places and collecting pieces that remind me of these visits, I also love hand-embroidery and beadwork. So I thought, why not use my skills to recreate these beautiful pieces and let each tell its own story?
I just needed a nudge to bring it all together, which is how Goodly was born.
Get to know our Goodly blog
View all-
Embroidery patterns of Siwa Oasis
I went there for the first time in 2010, and instantly fell in love! It's a place where you can spend time in the desert, among the palm trees and...
Embroidery patterns of Siwa Oasis
I went there for the first time in 2010, and instantly fell in love! It's a place where you can spend time in the desert, among the palm trees and...
-
What is cross-stitch and why do I care?
Cross stitch is an embroidery pattern that is widely used in various cultures across the world. The earliest piece of fragment found to include cross stitch was found in a...
What is cross-stitch and why do I care?
Cross stitch is an embroidery pattern that is widely used in various cultures across the world. The earliest piece of fragment found to include cross stitch was found in a...
Featured products
-
Evil eye keyring
Regular price £10.00 GBPRegular price -
Watermelon keyring
Regular price £10.00 GBPRegular price -
Tiger's eye keyring
Regular price £10.00 GBPRegular price