Handmade accessories with a story

Uniquely designed, hand embroidered and beaded accessories.

Get to know the story behind each design, rooted in cultural values and heritage, so you can choose a piece that truly represents you.

Ethically responsible, female owned and made in Manchester, UK.

The Goodly story

I'm Shaimaa, the face (and hands) behind Goodly. I love exploring new places and collecting pieces that remind me of these visits, I also love hand-embroidery and beadwork. So I thought, why not use my skills to recreate these beautiful pieces and let each tell its own story?

I just needed a nudge to bring it all together, which is how Goodly was born.

Tell me more :)