Handmade accessories with a story

Uniquely designed, hand embroidered and beaded accessories.

Get to know the story behind each design, rooted in cultural values and heritage, so you can choose a piece that truly represents you.

Ethically responsible, female owned and made in Manchester, UK.

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Collections

  • Embroidered fabric brooch

    Brooches

    Creative expression meets style with these small cross stitch brooches. Embroidery pins...

    Brooches

  • Watermelon bracelet

    Bracelets

    Discover our range of Goodly bracelets, handmade using ethically sourced beads and...

    Bracelets

  • najma pin badge

    Pin badges

    Show off your creative expression with small cross stitch designs. Ethically made...

    Pin badges

  • Evil eye silver handmade keyring

    Keyrings

    Handmade silver keyrings with a variety of beaded patterns, each carrying a...

    Keyrings

  • Tree of life necklace

    Necklaces

    Discover our range of Goodly necklaces, handmade using ethically sourced beads and...

    Necklaces

  • Pouches

    Organise beautifully with these hand-embroidered canvas pouch, crafted from high-quality cotton and...

    Pouches

The Goodly story

I'm Shaimaa, the face (and hands) behind Goodly. I love exploring new places and collecting pieces that remind me of these visits, I also love hand-embroidery and beadwork. So I thought, why not use my skills to recreate these beautiful pieces and let each tell its own story?

I just needed a nudge to bring it all together, which is how Goodly was born.

Tell me more :)

Get to know our Goodly blog

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  • Why Slow Fashion Matters: The Beauty of Intenti...

    In a world of next-day delivery and endless trend cycles, fashion has never moved faster. We’re surrounded by more, yet feel connected to less. And humans are wired for connection, so...

    Why Slow Fashion Matters: The Beauty of Intenti...

    In a world of next-day delivery and endless trend cycles, fashion has never moved faster. We’re surrounded by more, yet feel connected to less. And humans are wired for connection, so...

  • Embroidery patterns of Siwa Oasis

    I went there for the first time in 2010, and instantly fell in love! It's a place where you can spend time in the desert, among the palm trees and...

    Embroidery patterns of Siwa Oasis

    I went there for the first time in 2010, and instantly fell in love! It's a place where you can spend time in the desert, among the palm trees and...

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Meet the newbies :)

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